Services-Product Consumer Testing
Product Consumer
Testing
Product Consumer Testing
Product Testing With Consumers
For an advantage in advertising and marketing.
At concept development stage
To identify product ideas and attributes.
At product development stage
With Home-use test to assess product performance.
At product launch stage
To assess consumer response to product and communication.
C.L.A.I.M.S. Pvt. Ltd. can help you via:
- Internalizing the findings of market research at the concept generation stage.
- Translating them into product design/concept.
- Offer our expertise (knowledge and skill) for Consumer insight.
- Identifying “Product attributes” and what they mean technically
- Translating need & wants of consumer to product attributes.
- Techniques to quantify and measure these attributes.
- Structured approach to product development.
The process of connecting Consumer needs with technically measurable parameters can also be used to advantage in advertising and marketing.
